Wakefield BID is a driving force in the city. They act as a catalyst, transforming Wakefield City Centre with new projects and partnerships. As a business led and business funded body, they aim to improve and regenerate the City Centre representing over 500 businesses with many opportunities to help them grow.

Rhubarb Radio has joined forces with Wakefield BID to help promote the City Centre, and work on promotions and events including the Wakefield BID Awards, where Rhubarb Radio broadcast the event live on air. You will here their advertising campaign on air giving details of their support and services.